Mudanças na mídia mundial - casos do Reino Unido e Ásia

Aqui no Brasil já começamos a sentir algumas mudanças, internet crescendo mais que todos os outros meios, Arenas na comunicação, mas a TV aberta ainda está com a maior fatia dos inv. Publicitários. Por quanto tempo mais?
Acompanhem abaixo alguns sinais das grandes mudanças - Reino Unido e Àsia.

Google ultrapassa maior emissora comercial do Reino Unido12/11/2007, 19h37Segundo levantamento do jornal britânico Times no final de outubro, as receitas do Google com links patrocinados ultrapassaram as da ITV1, principal emissora comercial do Reino Unido, no terceiro trimestre do ano. No ano passado, o site de buscas já havia superado o Channel 4, outro canal comercial.O Google gerou 327 milhões de libras no país, de julho a setembro, ante 317 milhões de libras da ITV1 no mesmo período.No acumulado dos primeiros três trimestres de 2007, o Google faturou 925 milhões de libras, devendo fechar o ano com receitas de 1,25 bilhão de libras.Ainda assim, a ITV1 deve fechar o ano à frente do Google, com receitas de 1,3 bilhão de libras. Mas as receitas da emissora vêm caindo. Da Redação - PAY-TV News
PAX reveals changes in media habits - Ásia
Synovate’s PAX survey of affluent consumers reveals a slight decline in television watching as this group is seen to be watching TV on the move – via personal computers, mobile phones etc while out of the home. However, Channel NewsAsia and Bloomberg showed an increase in viewership.
Amongst the other channels, National Geographic Channel and AXN also did well. ESPN remains the leading sports channel with a growth in top management watching.
In general, the regional magazines declined but Forbes and National Geographic Magazine did show positive growth in this survey. The world is changing fast and, while the declines are not dramatic, magazines must adjust to the new landscape.
The PAX survey is also useful to agencies and brand managers as it paints a regional picture (11 markets) of the consumers who have the most spending power and who tend to lead market trends.
Nielsen Media Index 2007 for Singapore is published
The story for Singapore is much as the regional PAX survey. The Nielsen Media Index 2007 showed overall a slight dip in newspaper and magazine readership, a trend repeated for terrestrial television. There were certain magazines which were reported with good growth so it does point to content being the prime driver for success. Cable television subscribers continue to grow and usage of the Internet is high (51% accessed it Yesterday) in the Republic because of the broadband access. Cinema and radio are holding their own.